stated in his lecture titled not an inflationary use of the term media. can be "addressed with McLuhan every tool, every opportunity with Luhmann and the phenomenology of any transparency as a medium" with
Because he wants the definition of criteria with which one "a screwdriver can from the television, the art of the phone and a window different from the book ".
His phenomenological approach is to respond to this situation, a media term with" create more intension rather than extension, "in which essential features are not as sufficient . characteristics of media are treated
It is a proposed definition. "media are the tools which allow a distinction between genesis and validity" Transferring to a a James Bond film is the physical aspect of the film for the genesis and what the film transported to the validity. work in general are media from Genesis and validity issues, the application is physiklos and immutable (the Mona Lisa does not age).
"media are precisely the tools that make it possible that at different times in different places by different people, not just the same, that would be banal, but also seen the same thing can be heard and considered."
Human culture is to Wiesing without the use of media is not conceivable that only through them that he does not live exclusively in the physical nature
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